And while fans are busy debating every frame frame, the implications for the future of the franchise go far beyond simply critical reaction. Get it as soon as Tue, Apr 27. 4.4 out of 5 stars 177. Previously, I’d estimated the performance of the feature film and television business units in dollar terms. Star Wars Black Series 2020 Wave 1 The Mandalorian Action Figure [Beskar] $59.99. Financial analysis of Star Wars Ep. Manufacturer recommended age: 4 Years and up. Offer valid May 4 – May 6. Long term impacts on the financial model and the 2012 deal. This historically happens in May, but last year was delayed until August. – Third, Star Wars merchandise had already burned retailers in the 2010s. Merchandise sales tend to be one of the harder business lines to estimate for a specific franchise or property. More like around 10% of retail sales. Final point: I also provide my estimates in real numbers, unlike some other prominent strategy voices. Star Wars Return of the Jedi Black Series 2020 Wave 1 Teebo (Ewok) Action Figure (Pre-Order ships May) Out of stock. (With a one time boost in 2015 due to The Force Awakens.) $19.99. Take 20% off Star Wars mobile phone and game controller holders! He's since been able to work himself up to reviews, phoners, and press junkets-- and is now able to appear on camera with some of his famous actors... just not as he would have predicted as a kid. And then put them on a boat and sail them from China (mainly) to the United States. That overall Consumer Products & Interactive revenue and earnings are down nevertheless should be reason to be worried for Disney. It takes Disney (or any toy licensee) months to design, approve, and then manufacture toys. Do you remember back then? The Force Awakens was the first addition since 2005's Revenge of the Sith ten years earlier. Those become the “revenue” line for retailers. Which some can and have dismissed as “just my estimates”. The good news for Disney is that $300 million is basically a successful blockbuster domestic box office. May 4, 2020, This is part III in a multi-part series estimating how much money Disney made off “Star Wars” in 2019. The question is whether or not I think 2019, with The Last Jedi and The Mandalorian, saw a huge boost in sales. And yes, Disney said in their last earnings call that Star Wars and Frozen helped contribute to a big Q4. $16.82$16.82 $19.99. A year later, plans for a massive slate of Star Wars storytelling is years away, and even the much-hyped Obi-Wan Kenobi limited series won’t start shooting until March at the earliest. 0 - 2 years. Johnson's installment subverts fan expectations, and delivers a Star Wars movie unlike anything we've seen before. Fifth Sun. View all posts by EntertainmentStrategyGuy, […] Since we’re talking Disney, here’s a look at my big series on how much they made from Star Wars toys: […], […] – Introduction and Feature Films – Television – Toys […], Most Important Story of the Week – 10 April 20: Some Quick Bites on Quibi, Most Important Story of the Week – 8 May 20: Two Stories for the Price of One Column, View all posts by EntertainmentStrategyGuy, Is Disney Is Throwing Away Its Money Generating Machine? Star Wars is huge in the consumer product game, but it’s uneven and possibly trending downward. FREE Shipping on eligible orders. Also, when I use “licensing” I don’t mean content licensing, but licensing for consumer products.). The good news is that for toys and merchandise, they don’t have quite the lumpiness that you see in films for evergreen franchises like Star Wars. This is almost all value judgement, and I have to say I don’t think the brand was hurt by not having Baby Yoda merchandise. Another possible explanation for the decline in Star Wars merchandise is actually not about the film series, but the distributors. (With a one time boost in 2015 due to The Force Awakens.) However, Star Wars has had a few decades of steady, multi-billion dollar retail sales. Well, the lack of birthday parties could be killing the toy industry. Ad The Force Re-Awakens Take those retail sales I just mentioned. But like all my Covid-19 thinking, I am incredibly uncertain. Look at all the toys and young children wearing Star Wars shirts. Studios don’t usually release the specific numbers, but the industry trade License Global does release an annual ranking of top content licensees, with some data for companies. Which you’d have known if you read my first article on “licensed merchandise” for Star Wars back in 2018. 0 bids. Use code FORCE20 to save 20% on Star Wars products. We launched Star Wars Toy Museum 10 years ago as a resource for Star Wars toy collectors, and we've been overwhelmed by the warm welcome we've received from Star Wars fans worldwide. If I had those, I’d say so. This news comes to us from THR, which reports the massive decline in merchandise production for The Last Jedi. Star Wars on the whole generates between $2-3 billion total retail sales for Disney every year. $25.00. Second, if films are delayed, their tied in toy sales need to be delayed too. 1978 Vintage Star Wars Loose Walrus Man (Pink Tusk) Action Figure AFA 85 NM+ // 11874035. Total licensing sales -- which also include products based on sports, colleges and corporate logos -- were $263 billion, up 4% from the prior year, the group said. The question is whether the coronavirus impacts toy sales more broadly, and that I have no clue. 3 - 4 years. Licensed Merchandise – My Estimates on The Top and Bottom Lines. Browse Star Wars Toys at The World's Greatest Toy Store Toys R Us, ... Bring the FUN to 2021 Sale... Shop now . Show only Star Wars items. In the meantime, check out our 2018 release list to plan your trips to the movies in the New Year. Thinking Critically About Deficit-Financed Business Units – Entertainment Strategy Guy, The 2019 Star Wars Business Report – Theme Parks – Entertainment Strategy Guy, An Intelligence Analysis of The Streaming Wars. I could see arguments on both sides: More toy sales. Obviously. Star Wars: The Last Jedi is in theaters, now and Solo: A Star Wars Story is currently set to arrive May 25th, 2018. Well, I just covered that. With the code FORCE, take 30% off Star Wars apparel! Toys R Us has had a notoriously bad year, recently filing for Chapter 11 bankruptcy. Other film-driven franchises like say Minions or Trolls see peaks and valleys for when new films come out or don’t. Less toy sales. ), – Introduction and Feature Films Free shipping on orders $35+ or free same-day pickup in store. When I was doing military intelligence, it’s not like Al Qaeda in Iraq or Jaysh Al-Mahdi or the Taliban gave us their number of fighters and locations. In the battle of franchises, it’s worth knowing who’s doing well and who isn’t. While toy sales might seem separate from the business of filmmaking, it's actually major factor for blockbusters like superhero movies and the Star Wars franchise. In the interim, I’m usually left to guess based on historical data. Back in 2013, a vinyl-cloaked Jawa figure sold for £10,200 - and it is believed there could be five more left in the world. Yes, when I say toys I mean everything from shirts to furniture to video games to actual toys. Kenner’s sales during 1978 and 1979 hit $100 million dollars, and the original line reached 79 characters by 1984, the year after the Return of the Jedi.’s release. That’s for them to know and us to estimate, and plan accordingly. Right? splish splash fun your very own pool ... LEGO Star Wars Imperial Probe Droid 75306. Well, it wasn’t. When I put these numbers out there, I should put a caveat on how to use these numbers. Add to Cart. (It looks to be delayed again.)